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Thom Browne

New York designer brand Thom Browne reveals future development planning, which is expected to increase sales of 25~30% this year.

In 2001, the designer Thom Browne opened his own studio in New York in 1950s, aesthetic inspiration, design classic men's suits.

Then the brand added shirts, shoes, accessories and other knitwear category.2004 year, Thom Browne has become a comprehensive male brand, and provide customized services for.2011 years, the brand enter the dress, women now account for about 1/3 of total sales.

I Browne respectively CFDA in 2006 and 2013 two (American Fashion Designers Association ) best menswear designer of the year award from.2007, the United States veteran Brothers Mens Brooks partnered with Browne Black Fleece released a joint series, but closed in the autumn of 2015.

Two years ago, Thom Browne brand has only 80 employees, has now increased to 130. Sales reached $one hundred million, of which the United States and Canada accounted for 30%, Asia accounted for 40%.

The remaining 30% from the European.2017, Thom Browne expects sales to increase by 25~30%. CEO Rodrigo Bazan said, "the success of Thom Browne depends on three elements: the design of high quality products, the consistency of design and the clarity of brand information."



    He said: "four years ago, most of our products are from Japan, but with the development of the brand, the production capacity of the factory will make the brand needs to Italy, we will continue to cooperate with the world's best suppliers.

Cashmere products still made in Scotland, the woolen sweater production in Ireland, shoes from Northampton footwear brand center, customized services are outsourced to Italy high-end menswear tailoring company Torgovnik Caruso." and women's movement is the focus of future in the past year and a half, Thom Browne has been committed to the development of their male customers, product design more light Loose and comfortable, and will focus on sportswear, this is also the Thom Browne has been keen.

The brand plans to broaden its scope of business through sports and outdoor clothing. Outdoor apparel launched in the two quarter, including a series of high-tech products. Accessories are becoming more and more prominent, the men's series product sales accounted for 30%.'s products will soon expand. Considering this, Thom Browne ended with Italy luxury brand Moncler cooperation, will focus on the same brand women's clothing series. Previously, Thom Browne Responsible for the Moncler men's Bleu and Gamme side line series Gamme Rouge. Thom Browne women's series debut in Paris on October.

Thom Browne since 2010 in Paris. The show's series in February next year, Thom Browne will open a permanent exhibition hall here. Rodrigo Bazan said: "there is no doubt that the US men's fashion week in Paris the men's appearance to promote sales growth, enhance our awareness, and our women Pack first appeared in the Paris fashion week also produced a positive response, a 30% increase in sales. "

All channels of collaborative development since 2016 by the American investment fund Sandbridge Capital holdings, another strategic focus is to expand the brand's distribution channels. In 18 months, Thom Browne opened not 15 retail stores.12 1, China Chengdu opened stores, brand stores worldwide total number has reached 29.2018, the brand plans to open two in Japan, Tokyo and Osaka franchise stores, opened in Miami The two franchise stores, Beijing second stores opened in Beijing Sanlitun.

But the wholesale channel still occupies the important position, Thom Browne has more than 300 men's multi brand retail customers, 150 women's multi brand retail customers, women's multi brand customers to the spring and summer of 2018 will reach 200. Bazan added: "in addition" and we are working with the fashion electricity supplier Farfetch to develop a full channel project, through a dedicated website, sold only from (Farfetch's) designer buyers shop Browns And our own brand products.

We will be responsible for products, Farfetch is responsible for technical assistance. This will be the future of retail industry, fully integrate online and physical sales. "At present, Thom Browne sales account for 1/3 of its sales from brand stores and e-commerce.

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